Żywiec z Rolnikami

This platform was created for farmers working with Żywiec – to make them feel truly part of the brewing process. I mixed the brand’s bold identity with a retro vibe inspired by vintage PRL posters (plus a subtle craft beer twist). My goal was to speak to both heritage-loving traditional farmers and younger ones looking for a fresh, modern feel. The visual direction leaves lots of room for future campaigns, merch and branded content.