Floft

The goal was to design a visually appealing website for homeowners, designers, and architects seeking custom steel loft doors that blend industrial and modern aesthetics. The solution reflects the product’s character—strong, elegant, and tailored—while maintaining clarity and ease of use. A streamlined ordering flow simplifies customization and improves the overall user experience. Product photography plays a key role, allowing the interface to remain clean and minimal. The primary green appears in subtle gradients, giving the design a light, modern feel. The typeface combines a slightly decorative character with a modern, technical feel, adding subtle interest while keeping the design clean and contemporary.