Pacjenci Jutra

I redesigned a key visual that the client was not satisfied with, introducing a more positive and engaging visual direction. I brought a sense of energy and warmth to the concept, adding diverse, expressive characters and vibrant elements to create a friendly and approachable feel.

The updated direction resonated well with the client and received a positive response from patients. The key visual became the foundation for further communication, including a dedicated website and a campaign encouraging participation in clinical trials.