Key visual

I designed the key visual for a promotional campaign for herbal teas, aiming to present them in a fresh and contemporary way. The concept repositioned herbal infusions as appealing soft drinks – aligned with current trends around healthy lifestyles, sustainability, and the growing shift away from alcohol. Seasonally, the campaign included recipes for iced tea-based drinks in summer and warming infusions for autumn and winter.

The visual direction focused on making the product feel modern, light, and desirable, moving beyond traditional associations and introducing a more lifestyle-oriented perspective.