I designed the key visual for an internal campaign promoting tolerance and inclusivity. The main challenge was to communicate these values in a way that felt relatable and non-imposing, while clearly reinforcing the organization’s ethical standards to nearly 10,000 employees across different levels.

The campaign aimed to both educate and support – helping employees recognize unacceptable behaviors such as mobbing or gaslighting, while also informing them about available support channels, including access to a psychologist or an ethics officer.

To avoid a heavy or negative tone, I focused on a positive and reassuring visual language. Bright colors and clean white backgrounds highlight key messages and create a sense of openness and clarity.

The hero element is a symbolic character representing both an individual employee and the collective – a visual metaphor for unity in diversity and shared responsibility for workplace culture.

The campaign ran for a year, during which a wide range of materials and branded assets were developed. Due to the international nature of the organization, most materials were translated into several languages to ensure accessibility and consistency of communication.The key visual continues to evolve and is currently being used as a foundation for a follow-up initiative focused on the acceptance of neurodiversity.